Website Privacy and Security

United States Privacy Policy

Last modified: 25th February 2026

Material Change Log The following updates have been made to this Policy, effective as of the publication date listed above: Inclusion of Fossil Mobile Program quick guideInclusion of Fossil Store Chat Program quick guideAdditional information to the “State Privacy Rights” section

Overview

At Fossil Group, Inc., together with its subsidiaries and affiliates and owned brands, (“Fossil”, “Fossil Group”, “we”, “us” or “our”), we value your data protection rights.

This privacy policy (“Privacy Policy”) describes the processing of information provided or collected on the sites where this Policy is posted or linked (the “Website(s)”). We follow this Privacy Policy in accordance with applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or states. Those terms are to be read in conjunction with the rest of this Privacy Policy.

Please note that this Privacy Policy does not apply to Personal Information we collect through any of our Apps or wearable technology devices. Please refer to the Privacy Policies of our App(s) for privacy information related to our wearable apps and devices.

Personal Information We Collect

“Personal Information” is information that can be used either directly or indirectly to identify you. The Personal Information we may collect about you depends on your interactions with us and our Websites. We may collect the following categories of Personal Information:

Registration information you provide when you create an account or enter a promotion, such as your name, physical address, email address, username and password;
Transaction information you provide when you request information, contact customer service, use our Live Customer Service Bot or purchase, return, request, or exchange a product or service from us, such as your name, postal address, telephone number and payment information;
Commercial Information related to other aspects of our products and service, such as product reviews and sweepstakes and contest entries;
Activity information about your use of our Websites, such as information about your browsing or search activity on our Websites, as well as your interactions with our Websites, emails or advertisements;
Usage, viewing, technical, and device data when you visit our Websites. Every time you visit our Websites, our system stores Personal Information related to your browser, its version, the operating system of your computer, your IP address, date, length and time of your visit, the website you accessed before and the sites you visit following links on the Fossil page (For more information about our use of Cookies and similar technologies please see the “Cookies & Similar Online Tracking Technologies” section of this Policy);
Communication data when you contact us, such as the content of emails, text messages, or other communications (only where we are the recipient of such communications); and
Location information when you provide your zip code to locate our store(s).

How We Obtain Your Personal Information

We may obtain and combine Personal Information from different sources, collected online and offline, including information from third-party sources across different types of technology and devices. See below for details on how we may obtain your Personal Information:

From you. We receive Personal Information from you or your actions, be it because you provided us Personal Information (i) during the account creation process, (ii) to make a purchase or customer service request and/or (iii) to participate in other capabilities, such as receiving direct marketing, leaving a review, or participating in a sweepstake;
Through the use of certain online technologies. We collect information from our Websites through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons. For more information, see the “Cookies & Similar Online Tracking Technologies” section of this Privacy Policy.
Through the use of certain in-store technologies. We may collect Personal Information from technology we use in our stores. For example, our point-of-sale terminals process your payment information when you complete your purchase, and we operate in-store cameras for security and operational purposes. These cameras may capture images of you as part of check out, to help deter theft, or improve store design to better serve our customer;
From other Fossil Group companies. We may receive your Personal Information from other Fossil Group affiliates and/or subsidiaries, if you previously shared any Personal Information with them; and/or
Through third-party sources. We may receive information about you from third party sources, such as publicly-available websites, service providers and partners (e.g., Facebook, Google, etc.).

How We Use Your Personal Information

In order to provide you with our services and the full range of features, we and our service providers may collect and use your Personal Information for the following purposes:

Provide you with the products and services you request, view, engage with on our Websites;
Fulfill your transactions on our Websites, including billing information, receipt information, shipping information and in-store pick up information (where available);
Fulfill customer service-related requests, including returns, exchanges, service repairs and warranty claims;
Facilitate Virtual Shopping appointments to offer you a remote shopping experience;
Communicate with you about your customer account and your transactions with us, as well as send you information about features on our sites or changes to our policies, through methods like our Live Chat functionality;
Email you personalized reminders, offers and promotions for our products and services, including emails about cart abandonment;
Text message you (i) automated, pre-programmed messages about our Website, our products and our services, (ii) automated messages that are based on your interaction with our Website, like cart abandonment reminders (only when you opt-in to receive any such text messages);
Text message you non-automated, personalized messages from your preferred Fossil store (only when you opt-in to receive any such text messages);
Support a customer loyalty program, as well as gift cards, referrals and discounts;
Personalize Website content, including product recommendations;
Operate, understand, optimize, develop, or improve our Websites, products, services and operations, including by using guest survey research and analytics tools;
Detect, investigate and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal;
Comply with our legal or regulatory obligations, establish or exercise our rights, and defend against a legal claim;
Evaluate your eligibility for employment at Fossil Group (only where you submit an employment application or similar request to us);
Notify you of product recalls or safety issues;
Share, publish and/or repost pictures and other materials you share with us via social media;
Administer contests, sweepstakes and other promotions sponsored by us; and
Link the different devices you are using to save your preferences, analyze your usage of our Websites, provide interest-based advertising to you and deliver tailored ads across multiple devices.

How We May Disclose Your Personal Information

We may share your Personal Information in the following cases:

Legal obligation and internal purposes. We disclose your Personal Information:
in order to comply with relevant laws, regulatory requirements and to respond to lawful requests, court orders, and legal processes, including requests to meet national security or law enforcement requirements;
in order to protect and defend the rights or property of us or third parties; and/or
in an emergency, in order to protect the safety of our employees or any person.
Joint processing within Fossil Group. Your information will be combined with other Personal Information that Fossil Group companies have obtained about you (e.g., goods you have purchased on a company website or from a store, repair transactions). We will also make your data available to Fossil Group companies if you apply for a job with us. We base this joint processing on an intra group agreement, allocating the responsibilities of the respective group entities. According to this agreement, each Fossil Group company will be responsible for the data processing related to its own business operations and will remain responsible for the Personal Information jointly processed with others. For you, as our customer, this means that the Fossil entity you are in touch with is responsible for processing your data and answering your requests. If you are not sure about the entity responsible in your case, please contact privacy.
Links to Third-Party Websites and Services. On some Websites we allow you to share Personal Information with third parties, such as social networks, like Meta. In these instances you are agreeing to the data being shared and the shared data being subject to the privacy policies of the third party. We do not control and do not assume any responsibility for the use of Personal Information by such third parties. For more information about the third party’s purpose and scope of their use of Personal Information in connection with sharing features, please visit the privacy policies of such third parties.
Third-Party Advertising. We use third-party service providers to display advertisements across the internet. These advertising service providers may collect information about your visits to our Websites and your interaction with our products and services, as well as your visits to other websites. Such information does not include your name or address, but may contain browser-related information.
Public Disclosure. When you post a product review or upload an image or other material to our Website, or when you share content with us on third-party websites, such as social media networks, we may publish and use this information on our Website and third-party websites.
1. Please note: Information shared with third-party websites is not under our control. We are not responsible for the use of that information by such third party websites. Please refer to the applicable third parties privacy policies for more information about how your Personal Information is handled by them.
Sharing with third parties. We engage third-party service providers who are allowed to use Personal Information only on our behalf and must not use it for their own purposes, unless permitted by law. The following is a list of categories of services and functions along with example recipients:
to enable the functionality of our online application portals (e.g. IBM);
to provide customer care services (e.g. Salesforce, 8×8, Transcosmos);
providing hosting and general IT services (e.g. Amazon Web Services and Google);
using data cleansing techniques in order to ensure your data, such as your address, is correct (e.g. Acxiom Corporation);
for functional, social, analytical technologies and technologies enabling behavioral marketing (for more details, please refer to the “Cookies & Similar Online Tracking Technologies” section of this Policy);
for social media services (e.g. Meta or Google);
providing payment services (e.g. PayPal, Klarna, iDEAL, Bancontact);
for transport and logistics services (e.g. DHL, DPD, Post AT, La Poste, UPS);
for direct marketing campaigns (e.g. Google, Facebook); and/or
to administer sweepstakes, contests and competitions (e.g., Salesforce).
Transfer of Assets. We may transfer your Personal Information to a third party in the event of a transfer of all or some of our assets to a third party, such as a merger, acquisition or novation.

How Long We Maintain Your Personal Information

We will retain your Personal Information (a) as long as necessary to provide you with functionality and services as described in this Privacy Policy, (b) as long as reasonably necessary to further our legitimate interests or (c) as long as we are required by law. Examples include the defense against, or the establishment of legal claims and legal obligations (e.g. tax law, or the principle of accountability, which requires us to demonstrate that our processing complies with applicable data protection laws). As an example, in order to verify whether you opted out or in for marketing activities, we store your respective choice (e.g., via a cookie or a declaration).

How We Keep Your Personal Information Safe

We have implemented commercially reasonable physical, organizational, contractual and technological security measures with a view to protecting your Personal Information and other information from loss or theft, unauthorized collection, use and disclosure. Despite the measures outlined above, no method of information transmission or information storage is 100% secure or error-free, so we, unfortunately, cannot guarantee absolute security. You must also do your part by keeping your credentials safe.

Additionally, we may use the Personal Information we collect to generate de-identified data that cannot reasonably be used to identify you. Fossil may maintain and use de-identified data without attempting to re-identify the data and contractually obligates recipients of such data to do the same.

Cookies & Similar Online Tracking Technologies

As mentioned in the “How We Obtain Your Personal Information” section of this Privacy Policy, we and our third–party partners and service providers use pixels, web beacons, software developer kits, cookies, and other similar online tracking technologies (collectively, “Online Tracking Technologies”) to gather information about how you use our Websites. See below for more information on how we collect and use Personal Information obtained via Online Tracking Technologies, as well as how to disable or opt-out of certain Online Tracking Technologies:

I. How We Collect Information via Online Tracking Technologies

Our Websites use Online Tracking Technologies to collect and store information about your interaction with the Websites, including your cart activity, your location, device type and identifier, operating system and browser type or similar information, as well as your online activities over time and across different websites.

A cookie is a small file consisting of letters and numbers. This file uniquely identifies and recognizes your browser or device and transmits information to the server. Some of these cookies are placed by us (i.e., first-party cookies) and others are placed by third parties (i.e., third party cookies). We use the following cookies on the Websites:

Strictly Necessary. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Social Media. These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Advertising. We and our advertising partners use these cookies mainly to build a profile of your interests and show you relevant ads on other sites and deliver other online or offline marketing to you. If you do not allow these cookies, you may experience advertising that is less targeted. Even if you opt out, you may still see ads for Fossil, although they may not be personalized to you.
Performance and Functionality. These technologies are used to enhance the performance and functionality of our websites, but are non-essential to their use. They mainly let us count and understand visits and traffic sources so we can measure and improve the performance of our site. They may collect information including clicks, cursor movements, and other interactions with pages on our site. They help us to know which pages, emails, and online content are the most and least popular and see how visitors move around and interact with our site. For example, they allow us to measure how effective our ads are in bringing visitors to our site.

In addition to cookies, our Websites and/or emails may use:

Web Beacons and pixels. Our Websites may contain small pieces of code called web beacons (also known as clear gifs, pixel tags, and single-pixel gifs) that collect information on user behavior such as interactions with the Website, pages viewed, purchases, conversions, or ad performance. They may also track a user’s interactions across websites and ads.

II. How We Use Information Collected via Online Tracking Technologies

Aggregate Analysis. We engage a third-party service provider, Content Square, Inc. (“ContentSquare”), to track mouse movements, clicks and mobile interactions on our Websites. This tracking data is securely sent to ContentSquare servers, where it is aggregated and prepared for analysis. ContentSquare then provides us with actionable insights and recommendations, which help us to improve our Websites experiences and better market our products.
Email Tracking. If you receive email from us, we use certain Online Tracking Technologies to capture data related to when you open our email, click on any links or banners it contains, or make purchases. We use this information for marketing purposes and to learn more about our audience at the aggregate level.
Cross-Device Identification. In order to save your preferences, analyze your usage of our Websites, provide interest-based advertising to you and deliver tailored ads across multiple devices, we try to link the different devices you are using to you. For example, we try to understand when you visit our Website from our phone and when you visit on your computer. To do so, we store cookies on the devices that you use to visit our Websites and link those cookies within our internal database.
Advertising & Personalization. We and our authorized third parties and service providers use Online Tracking Technologies on our Websites for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests or to send abandoned shopping cart reminders (depending on your communication preferences). We and these third parties and service providers use technology to provide advertising about products and services tailored to your interests which may appear either on our Websites or on other websites.

III. How to Set Your Preferences for Online Tracking Technologies

Online Tracking Technologies may make your browsing experience better. However, you may prefer to disable cookies on our Sites and on others. Details follow in this section about cookies and how you can manage them:

You can disable certain cookie categories within the Privacy Preferences Center.
- Please note: Disabling cookies via this method affects only your current browser on your current device when visiting our Website. You must do this again if you clear your browser’s cookies, use a browser that automatically clears your cookies or use a different browser or different device. You can revisit these choices later by clicking on the “Your Privacy Choices” link in the footer.
You can use YourAdChoices, a browser-based tool for opting out of interest-based advertising. YourAdChoices provides additional solutions and explanations to block and manage cookies, as well as plug-ins to retain opt-out cookie preferences, even if you delete your cookies.
You can manage your cookie preferences through your browser, such as Chrome, Safari and FireFox.

Artificial Intelligence

We may leverage artificial intelligence technology (“AI”) to help increase our efficiency. For example, we may use AI to assist with Customer Care requests that we receive, like helping us find the right answer to your question faster or creating a summary after the fact.

For any questions, email us at privacy.

Fossil Mobile Program

If you would like to receive automated text messages from Fossil, you can join the Fossil Mobile Program. See below for a quick guide to Fossil’s Mobile Program. For more information, see the Fossil Mobile Program Terms of Use.

How to Opt-In: If you would like to receive automated text messages from Fossil, you must opt-in by (1) visiting the Fossil Website on your mobile phone or desktop, (2) providing your mobile phone number and (3) consenting to Fossil’s Mobile Program Terms of Use and Fossil’s Privacy Policy. By opting in, you agree to receive text messages from Fossil.
Program Description: Fossil will text you about things like Website promotions, birthday messages, new and existing Fossil products and reminders about products sitting in your online shopping cart.
How to Opt-Out: If you would like to be removed from the mobile program, text “STOP.” One additional text message will be sent as confirmation of the opt-out. No additional text messages will be sent after the confirmation of opt-out. You can opt back in at any time by following the steps above.
Supported Carriers: AT&T, Sprint, T-Mobile®, Verizon Wireless, Boost, Cricket, MetroPCS, U.S. Cellular, Virgin Mobile, among others. Message and data rates may apply.
Third-Party Sharing: Fossil does not share (i) that fact that you’ve opted-in-to the Fossil Mobile Program or (ii) the mobile phone number you provide at sign-up with third parties for additional marketing or advertising purposes.
Need Assistance? Text “HELP”, email us at fossil or call us at 1 (800) 449-3056.

Fossil Store Chat Program

In addition to the Fossil Mobile Program, Fossil also offers the Fossil Store Chat Program, where, after opting-in, you can receive non-automated, personalized text messages from your preferred Fossil store. See below for a quick guide to Fossil’s Store Chat Program. For more information, see the Fossil Store Chat Program Terms of Use.

How to Opt-In: If you would like to receive non-automated, personalized text messages from your preferred Fossil store, you must opt-in by (1) visiting the Fossil store of your choosing, (2) providing your mobile phone number and (3) consenting to Fossil’s Mobile Program Terms of Use. By opting in, you agree to receive text messages from your Fossil store.
Program Description: Your Fossil store will text you about things like personalized product recommendations, updates inventory and other store-specific information.
How to Opt-Out: If you would like to be removed from the Fossil Store Chat Program, text “STOP,” “STOP ALL,” “Unsubscribe,” “Cancel,” “Quit” or “End” within the existing text message thread.

Please note that the Fossil Mobile Program and the Fossil Store Chat Program are completely unrelated to one another because each program requires separate and distinct consent. For greater clarity:

The Fossil Mobile Program utilizes automation to send marketing text messages whereas the Store Chat Program does not;
Your consent to join the Fossil Store Chat Program is not consent to join the Fossil Mobile Program and vice versa; and
Your opt-out of the Fossil Store Chat Program will not opt you out of the Fossil Mobile Program (if you participate in the Fossil Mobile Program) and vice versa.

Your Choices

You have choices about certain information we collect about you, how we communicate with you and how we process certain Personal Information. See below for details on the choices you have with regard to the Personal Information we have about you:

Communications Opt-Out. You may opt-out of direct communication purposes, such as marketing correspondence from us about our products and promotions. You can opt-out of direct communications by (a) clicking the “Unsubscribe” link at the bottom of any marketing email sent by us or (b) submitting an unsubscribe request in this form.
- Please note: Regardless of your communication preferences, we may still contact you for transactional or informational purposes, such as customer service, reminder or service notices, recalls, or information regarding your orders.
Text Message Opt-Out. You can opt out from further text communications at any time, for any reason, by texting “STOP” to our text messages.
- Please note: If you participate in both the Fossil Mobile Program and the Fossil Store Chat Program, you will need to opt out of each communication individually. Your opt-out of the Fossil Store Chat Program will not opt you out of the Fossil Mobile Program (if you participate in the Fossil Mobile Program) and vice versa.
Cookies and Web Tracking. You may control and/or opt out of certain web tracking technologies and/or advertising providers from collecting information about you by customizing your cookie preferences.
- If you wish to customize your cookie preferences, you can do so within the Privacy Preferences Center.
- For more information, please see the “Cookies & Similar Online Tracking Technologies” section of this Privacy Policy.
Account Management. If you have an account on our Websites, you have the ability to view and/or change the Personal Information you provided to us within the “My Account’’ section of the Website and/or using the contact details provided in the “Assistance & Contact Information” section of this Privacy Policy.
Internet-based Advertising. We may disclose certain elements of your Personal Information to advertising partners to provide you with personalized ads on third-party platforms, which may constitute a “sale” or “sharing” of your Personal Information. Depending on your state of residence, you may have the right to opt out. To opt-out of the sale or sharing of Personal Information, visit the Privacy Preferences Center or contact us using the contact details provided in the “Assistance & Contact Information” section of this Privacy Policy.

If you have any questions about Your Choices, please contact us by using the contact details in the “Assistance and Contact Us” section of this Privacy Policy.

Please note that certain US states provide additional rights to its residents. Please see the “State Privacy Rights” section of this Privacy Policy for more information.

Children’s Privacy

We do not knowingly collect, maintain or use Personal Information about children under the age of 16 years’ old. Persons under the age of 16 may not use our Website(s) without supervision from a responsible adult. We will never request Personal Information from a child under 16 without verifiable parental consent. If we become aware that a child under 16 has sent Personal Information without prior parental consent, we will remove his or her Personal Information from our records.

Videos on Our Website

Our Websites may display brief videos featuring our products. Please note that these videos are incidental to our business purpose. They are used for adding to the design of the Website and only act as a type of silent digital billboard vs a typical media function, such as entertainment.

Links to Third Party Sites

Whenever we provide links to other websites on our Websites, this is in the interest of our users and should be understood as a courtesy. Some pages to which we link and pages that link to our Websites are not under our control. In such cases, we are neither responsible for the content of these pages nor for compliance with the applicable data protection regulations of those providers. We recommend that you carefully read the privacy statements of these third parties to learn how your Personal Information is stored, used or shared.

Modifications to this Privacy Policy

This Privacy Policy is effective as of the date provided above and may be revised from time to time, so please ensure that you check this Privacy Policy periodically to remain fully informed. We will notify you of material changes by posting a prominent notice on our website, posting the changes in the “Material Changes Log” section of this Policy or by sending you an email.

Assistance and Contact Information

Please address any questions, concerns, inquiries, complaints, and/or requests regarding our practices concerning Personal Information to Fossil at:

You can also get in touch with our data protection team and the responsible data protection officer we designated in every case required by law per email using .

This website is provided by Fossil Group, Inc., 901 S. Central Expressway, Richardson, TX 75080, USA, email.

State Privacy Rights

Many US states have enacted comprehensive data privacy legislation. Depending on where you live, you may be entitled to additional rights with respect to the Personal Information we have about you. The following sections describe those rights and how to exercise them. Note that these rights are not absolute, and we may deny your request in some circumstances.

This section should be read in conjunction with the rest of the Privacy Policy.

1. Your Privacy Rights

Based on your residency, you may have the following privacy rights:

Right to Access: You may have the right to know and see what Personal Information we have collected about you in a usable format. Specifically, you can request the following information:
- the categories of Personal Information we collected about you;
- the categories of sources from which the Personal Information is collected;
- the business or commercial purpose for collecting or selling Personal Information;
- the categories of third parties with/to whom we share/sell Personal Information; and
- the specific pieces of Personal Information we have collected about you.
Right to Delete: You may have the right to request that we delete the Personal Information we have collected about you, subject to applicable legal exceptions.
- Please note that choosing to delete your Personal Information may impact your ability to use certain aspects of our Websites and online features, such as your Customer Account on our Websites.
Right to Correct: You may have the right to request that we correct inaccurate Personal Information.
Right to Opt Out of the Sale of Personal Information: You may have the right to opt out of the Sale of your Personal Information for cross-context behavioral advertising.
- Please note that opting out of the sale or share of your Personal Information will stop the sale or sharing of your Personal Information that is connected to the email address submitted with the request. However, some interactions you have with us are not connected to your email address. For instance, we may “sell” or “share” certain Personal Information through the use of cookies, tags and/or pixels provided by third parties, which are not connected to your email address. If you wish to customize your cookie preferences, you can do so within the Privacy Preference Center.
Right to Limit the Use and Disclosure of Sensitive Personal Information: Although certain states permit you the right to limit the use and disclosure of Sensitive Personal Information, we do not collect or process Sensitive Personal Information on our Websites. Thus, we do not provide a Notice of Right to Limit link on our Websites.
Right to Opt Out of Automated Decision Making: Although certain state laws permit you the right to opt out of automated decision making, including profiling, we do not process your Personal Information for that purpose. Thus, we do not need to offer you this right.
Right to No Retaliation / Discrimination: We will never retaliate nor discriminate against you if you choose to exercise any of your privacy rights.
- Please note that we may charge you a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to you by your Personal Information (e.g., your identifiers).

2. Exercising Your Privacy Rights

To exercise your access, correction and deletion rights described above, you can submit a request via the following methods:

Complete this Customer Support webform;
Email us at privacy

To exercise your rights to opt-out of the sale and/or sharing of your Personal Information, you can submit request(s) via the following methods:

To opt out of the sale or share of your offline data associated with your email address: visit the Privacy Preferences Center, provide your email and then click “Submit Request”;
To opt-out of cookie-based sales/shares/targeted advertising: visit the Privacy Preferences Center, unselect (a) Performance and Functionality and (b) Advertising and then click “Save”;
Complete this Customer Support webform;
- Note: Submitting this form only opts you out of the sale/share of your offline data associated with your email address. You will still need to opt out of cookie-based sales/shares, if you so choose, as described above.
Email us at privacy

Once we receive your request, we may attempt to verify your identity by sending you an email with a link to verify your email address. Following this, we may ask you one further verification question. Once the verification process is complete, we will send you emails with login credentials to our secure privacy portal for you to access, download or instruct us to delete your Personal Information.

Once we verify your request, if applicable, we will fulfill (or deny, where permissible and necessary) within 45 days of receipt. If we deny your request, or require more time, we will provide you with notice and explanation of the reason.

- Use of Authorized Agent

You may use an authorized agent to submit a request to access, delete and to opt-out on your behalf if you provide the authorized agent written permission to do so and verify your own identity directly with us. “Authorized agent” means a natural person or a business entity that a consumer has authorized to act on their behalf. We may deny a request from an authorized agent who does not submit proof that they have been authorized by you to act on your behalf.

- Appealing a Decision about your Privacy Rights

In cases where you submit a request to exercise one or more of your privacy rights and that request is denied by us, we will inform you about our justification for such denial within 45 days of receipt of your request. You may object to our decision by emailing us at privacy within a reasonable period of time after receiving that decision from us. In that email, please explain why you may disagree with our decision. Within 45 days of receipt of your objection, we will inform you in writing of any action taken or not taken, accompanied by our justification.

Additionally, most states allow you to submit a complaint to the respective State Attorney General’s office. Certain states require us to provide you the links to do so – see below:

Colorado: fill out a form on the Colorado AG’s website;
Delaware: submit a complaint to the Delaware Department of Justice by following this link to the Delaware Department of Justice website;
Indiana: submit a complaint to the Indiana Attorney General by following the link to the Indiana AG’s website;
Iowa: submit a complaint to the Iowa Attorney General by following this link to the Iowa Attorney General website.
Kentucky: submit a complaint to the Kentucky Attorney General by following this link to the Kentucky AG’s website;
Maryland: submit a complaint to the Maryland Attorney General by following this link to Maryland’s Consumer Protection Division website;
Minnesota: submit a complaint to the Minnesota Attorney General by following this link to Minnesota’s AG website;
Montana: submit a complaint to the Montana Attorney General by following this link to the Montana AG’s website;
Nebraska: submit a complaint to the Nebraska Attorney General by following this link to the Nebraska AG’s website; and
New Jersey: submit a complaint to the New Jersey Division of Consumer Affairs within the Department of Law and Public Safety by following this link to the NJ Division of Consumer Affairs website.

California

This section applies to California residents, as required by the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020).

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of Personal Information about California residents:

identifiers such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, and/or other similar identifiers;
personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) such as signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information;
protected classification characteristics under California or federal law, such as age (40 years or older) and/or sex (gender);
commercial information such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
internet or other similar network activity such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement;
audio / visual data such as audio, electronic, visual, thermal, olfactory, or similar information (e.g., recordings of calls with customer care); and
inferences drawn from other personal information such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We do not knowingly collect personal information from California residents between the ages of 13 and 16. Likewise, we do not collect or process Sensitive Personal Information to infer characteristics about you. We only collect and process Sensitive Personal Information in accordance with the permissible purposes stated under Section 7027(m) of CPRA. Given this, we do not provide a “Notice to Limit” link on our website.

Categories of Sources from which We Collect Your Personal Information

We may obtain and combine Personal Information from different sources, as described in the “How We Obtain Your Personal Information” section of the Privacy Policy and re-provided below:

From you;
Through the use of certain online technologies;
Through the use of certain in-store technologies;
From other Fossil Group companies; and
Through third-party sources

How We Use Your Personal Information

We may use your Personal Information for the purposes described in the “How We Use Your Personal Information” section of the Privacy Policy and re-provided below:

Provide you with the products and services you request, view, engage with on our Websites;
Fulfill your transactions on our Websites, including billing information, receipt information, shipping information and in-store pick up information (where available);
Fulfill customer service-related requests, including returns, exchanges, service repairs and warranty claims;
Facilitate Virtual Shopping appointments to offer you a remote shopping experience;
Communicate with you about your customer account and your transactions with us, as well as send you information about features on our sites or changes to our policies, through methods like our Live Chat functionality;
Email you personalized reminders, offers and promotions for our products and services, including emails about cart abandonment;
Text message you personalized reminders, offers and promotions for our products and services (only where you opt-in to receive such text messages);
Support a customer loyalty program, as well as gift cards, referrals and discounts;
Personalize Website content, including product recommendations;
Operate, understand, optimize, develop, or improve our Websites, products, services and operations, including by using guest survey research and analytics tools;
Detect, investigate and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal;
Comply with our legal or regulatory obligations, establish or exercise our rights, and defend against a legal claim;
Evaluate your eligibility for employment at Fossil Group (only where you submit an employment application or similar request to us);
Notify you of product recalls or safety issues;
Share, publish and/or repost pictures and other materials you share with us via social media;
Administer contests, sweepstakes and other promotions sponsored by us; and
Link the different devices you are using to save your preferences, analyze your usage of our Websites, provide interest-based advertising to you and deliver tailored ads across multiple devices.

Disclosing Personal Information for Business Purposes

We may use or disclose the Personal Information we collect for “business purposes” or “commercial purposes” such as security, debugging/repair, performing services on behalf of the business or service provider, advance a person’s commercial or economic interests, quality, safety maintenance and verification of a service or device, enabling or effecting a commercial transaction, etc.

Sale and/or Share of Personal Information

In the preceding 12 months, we have sold and/or shared the following categories of Personal Information:

Categories of PI	Sold/Shared	Categories of third parties	Description of the purpose
Identifiers	Consumer data resellers, Advertising and Social networks	Affiliates, Service providers, Logistic, Payment processors, Public auditing, Law enforcement/ governmental authorities and bodies	MarketingWebsite optimization and personalizationProtection of our website, services and usersTransaction status and fulfillmentWarranty/RecallProduct services and support
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	N/A	Affiliates, Service providers, Logistic, Payment processors, Public auditing	MarketingWebsite optimization and personalizationTransaction status and fulfillmentWarranty/RecallProduct services and support
Protected classification characteristics under California or federal law	N/A	Affiliates, Service providers, Public auditing	MarketingWebsite optimization and personalization
Commercial information	Consumer data resellers, Advertising and Social networks	Affiliates, Service providers, Payment processors, Public auditing, Law enforcement/ governmental authorities and bodies	MarketingWebsite optimization and personalizationProtection of our website, services and usersTransaction status and fulfillmentWarranty/RecallProduct services and support
Internet or other similar network activity	Advertising and Social Networks	Affiliates, Service providers, Payment processors, Law enforcement/ governmental authorities and bodies	MarketingWebsite optimization and personalizationProtection of our website, services and users
Audio / Visual	N/A	Affiliates, Service providers	MarketingProduct services and support
Inferences drawn from other personal information	N/A	Affiliates, Service providers	MarketingWebsite optimization and personalizationTransaction status and fulfillmentProduct services and support

Your California Privacy Rights

If you are a California resident, you have the following rights:

Right to Access: You have the right to know and see what personal data we have collected about you in a usable format. Specifically, you can request the following information:
- the categories of Personal Information we collected about you;
- the categories of sources from which the Personal Information is collected;
- the business or commercial purpose for collecting or selling Personal Information;
- the categories of third parties with/to whom we share/sell Personal Information; and
- the specific pieces of Personal Information we have collected about you.
Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
- Please note that choosing to delete your Personal Information may impact your ability to use certain aspects of our Websites and online features, such as your Customer Account on our Websites.
Right to Correct: You have the right to request that we correct inaccurate personal data.
Right to Opt Out of the Sale of Personal Data: You have the right to opt out of the Sale of your Personal Information for cross-context behavioral advertising.
- Please note that opting out of the sale or share of your Personal Information will stop the sale or sharing of your Personal Information that is connected to the email address submitted with the request. However, some interactions you have with us are not connected to your email address. For instance, we sell or share certain Personal Information through the use of cookies, tags and/or pixels provided by third parties, which are not connected to your email address. If you wish to customize your cookie preferences, you can do so within the Privacy Preferences Center.
Right to Limit the Use and Disclosure of Sensitive Personal Information: Although California law permits you the right to limit the use and disclosure of Sensitive Personal Data, we do not collect or process Sensitive Personal Information for the purpose of inferring characteristics about you and/or for the purposes stated under section 7027, subsection (m) of CPRA. Thus, we do not provide a Notice of Right to Limit link on our Websites.
Right to Opt Out of Automated Decision Making: Although California law permits you the right to opt out of automated decision making, including profiling, we do not process your Personal Information for that purpose. Thus, we do not need to offer you this right.
Right to No Retaliation / Discrimination: We will never retaliate nor discriminate against you if you choose to exercise any of your privacy rights.
- Please note that we may charge you a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to you by your Personal Information (e.g., your identifiers).

Exercising Your California Privacy Rights

To exercise your access, correction and deletion rights described above, you can submit a request via the following methods:

Complete this Customer Support webform;
Email us at privacy; or

To exercise your rights to opt-out of the sale and/or sharing of you Personal Information, you can submit a request via the following methods:

To opt out of the sale or share of your offline data associated with your email address: visit the Privacy Preferences Center, provide your email and then click “Submit”;
To opt-out of cookie-based sales/shares/targeted advertising: visit the Privacy Preferences Center, unselect (a) Performance and Functionality and (b) Advertising and then click “Save”;
Complete this Customer Support webform.
- Note: Submitting this form only opts you out of the sale/share of your offline data associated with your email address. You will still need to opt out of cookie-based sales/shares, if you so choose, as described above.
Email us at privacy; or

Once we receive your request, we will attempt to verify your identity by sending you an email with a link to verify your email address. Following this, we will ask you one further verification question. Once the verification process is complete, we will send you emails with login credentials to our secure privacy portal for you to access, download or instruct us to delete your Personal Information.

Once we verify your request, we will fulfill (or deny, where permissible and necessary) within 45 days of receipt. If we deny your request, or require more time, we will provide you with notice and explanation of the reason.

Use of Authorized Agent

Notice of Financial Incentive

In addition, we may offer financial incentives, including payments to you as compensation, for the collection of Personal Information, the sale of Personal Information, or the deletion of Personal Information. We may also offer a different price, rate, level, or quality of goods or services to you if that price or difference is directly related to the value provided to you by your Personal Information. We may enter you into a financial incentive program only if you give us prior consent which clearly describes the material terms of the financial incentive program, and which may be revoked at any time. We shall not use financial incentive practices that are unjust, unreasonable, coercive, and/or usurious in nature.

Questions and Comments

You can submit any questions, concerns, inquiries, complaints, and/or requests regarding our practices concerning Personal Information by contacting us using the information provided in the “Assistance and Contact Information” section of the Privacy Policy.